[The 'Casual' Fallacy and the Blue Ocean Rising]

Okay, I've just read this article called 'Birdmen and the Casual Fallacy', which is talking about how there is no such thing as a 'casual gamer market'. The entire series of articles here (especially 'Drowning in the Blue Ocean' which explains the REAL definition of a console 'generation') are must reads if you have any interest in the gaming industry or the 'casual vs hardcore' debate. They will challenge your entire perspective.

Here is a snippet:

"The game industry was, and still is, distinctively hardcore. They generate their profits from sequels and big blockbuster games. The developers are all hardcore. The publishers are generally hardcore as well.

When a hardcore gamer looks at a hardcore game, he sees sophistication, magnificence, and, most important, art as if it were a mirror image facing him. When a hardcore gamer looks as a casual game, he sees simplicity, non-art, easiness, and, in sum, a retardation of gaming. Hardcore view casual games not as progress in gaming but as games tailor made for gaming retards.

“Retards!?” says a shocked reader. “Surely you can’t say what you mean!” Why not? When a casual gamer picks up the standard dual shock controller, he gets confused. He doesn’t have the patience to wade through these elaborate 3d worlds or memorize fourteen button combinations. While the hardcore call him “stupid”, he retaliates by calling gaming “stupid”.

Anytime you read ‘casual games’ in the news, just replace ‘casual’ with the word ‘retard’ and you will get how it is truly perceived by the industry. “There is a casual gamer boom!” should translate to “There is a retard gamer boom!”. The “EA Casual Games Division” really is translated to “EA Retard Games Division”. “Why are you calling casual gamers retarded!?” thunders one reader. I am not. I am saying that the hardcore industry is the one who thinks this way. ‘Casual’ is just a nice way of saying ‘dumb’ in their eyes.

The reason why hardcore gamers’ hearts sink when a company says they will make the game include ‘casuals’ is because they know that all the edge, difficulty, and passion will be ripped out to make a generic, easy, and soul-less game.

Despite every company and their dog making these ‘casual’ games, the so-called casual audience is not buying them (just as they didn’t buy the platformer clones of the 8-bit generation, the fighter clones of the 16-bit generation, the GTA clones of last generation, and so on). When seeing their ‘casual games’ flop while seeing Nintendo’s ‘casual’ games in the bestsellers, the third parties growl and say, “IT IS ALL NINTENDO’S FAULT! People only buy Nintendo games! Third parties can’t succeed on this platform!”

The problem is not in these companies’ execution of their plan. The problem is their world-view. Their perception is totally off, and it is costing these companies millions upon millions of dollars. Don’t you think, guys, that it is time to think about things a littler harder before you waste more millions?

There is No Casual Gamer."