Wait, hear me out! =P
It's a fact that 2012 has been a disappointing year for 'AAA' MMORPGs. The highly publicized implosion of 38 Studios and the stumbling performance of SWTOR has led some gaming pundits to question if the entire genre has been put in peril. I've already addressed why I disagree that those games' failures were because 'the market is over-saturated with MMOs', but there IS something to be said about the chilling effect such high budget crash-and-burns can have on twitchy investors who may not know enough about MMOs to understand why all the money put into those studios failed to provide the desired returns.
Now, ArenaNet has not disclosed how much money has gone into Guild Wars 2 yet, but I'm going to assume it's at least $100 million. I could be totally wrong of course but when devs have made various comments that basically admit cost was not their major consideration and outright state they're betting the company on this game, it makes me suspicious that the final number is going to be pretty big.
And not only has ArenaNet been coy about publicizing how much they've spent on Guild Wars 2, but also have been setting some pretty confident goals for themselves, such as being the best service provider in the entire industry. They are setting the bar for themselves high, with very public statements of confidence, and investors and other such influential people in the industry are definitely watching them closely to see if they can deliver.
If Guild Wars 2 faceplants, it will be the second epic-budget AAA MMO released in 2012 to do poorly and the third bad end to a very expensive MMO project this year, and that will definitely have severe consequences for the AAA MMORPG as a genre. Because of that grim possibility, even people who are not interested in the game should be hoping it has a great launch and a positive market performance because Guild Wars 2 may actually be a 'MMO Messiah' if it can achieve it's lofty ambitions, albeit a savior in a different way than most gamers define the term.